Most reputed print and broadcast media organizations will crosscheck the facts of any business story before publishing it, as they may face libel suits from individuals or organisations who are adversely affected by factually incorrect reports. However, on the internet, anyone can create an account on most of the large websites and post any thing. Today, many businesses will first check for information on potential business partners online, and may take a decision based on false information posted by competitors , disgruntled employees and business partners online.
By hiring the services of a specialized Online Reputation Management firm like The Far point alliance, an organization can ensure that any malicious stories posted on multiple platforms like blogs, social networking sites, forums and articles are removed. The Far point alliance will try to improve the rankings of positive stories of the organization. In case the problem persist, it may advise the business to take legal action against the offending parties.